Our Story

The Frontier brand was established in 1954 when Bansi Lal Batra opened a clothing boutique in a small town in Punjab, India. Working alongside their father from a young age, the Batra siblings developed a passion for the business and expanded the Frontier brand into several boutiques across the globe.

Today, these include Frontier Bazarr, Frontier Bridal, Frontier Heritage, Frontier Phagwara, and Frontier Raas, with locations in Canada, India, the United Kingdom, and the United States. Though the names and locations have changed, each Frontier location embodies the same family values and commitment to quality and service that established the Frontier brand so many years ago.

Frontier Heritage opened its first showroom in Toronto, Canada in November of 2005, followed by a second showroom in Los Angeles, California in February of 2006. Since then, Frontier Heritage has carried on the legacy of the Frontier brand and established itself as one of the leading South Asian fashion houses in North America. 

Our Core Values

• Quality: Our passion and commitment to bringing the highest quality sets us apart from other boutiques. From the rich fabrics to the hand-stitched, embroidered designs, our team of skilled artisans across India is dedicated to creating luxurious, one-of-a-kind pieces. 
• Design: As South Asian fashion evolves, we’ve coupled the rich traditions with the latest trends to bring you a truly unforgettable collection. We continue this evolution by pushing the boundaries of fashion to create the stylish pieces we showcase today.
• Service: We are committed to making your shopping experience as enjoyable and effortless as possible, whether you're shopping online or in our showrooms. Our skilled team is happy to assist you with finding the perfect outfit for any occasion or to answer any questions.

Our Mission

Every customer is unique, which is why we carry one-of-a-kind outfits unique to our showrooms. Our goal is to find the perfect piece for you from our wide selection. We also offer the ability to customize many of the pieces in our collection. This process allows you to choose each element of your outfit - from the fabric to the embroidery design and thread color.

We invite you to visit one of our showrooms to get started on your journey!